You looked at your bank account last week and saw a healthy balance. Then the bills hit: payroll, vendor payments, and credit card minimums. By the end of the week, you’re wondering where all the money went.
Nobody starts a business to be a Chief Financial Officer. But at some point, every owner finally recognizes they need someone to help them think like one.
“This isn’t a YOU problem. It’s a knowledge gap. Once we get clients to stop panicking and start getting curious, everything changes.”
Stop Avoiding Your Numbers is built for business owners who know their numbers matter, but don’t know where to start or feel overwhelmed by them. Written by two fractional CFOs, this book strips away complicated financial language and focuses on what actually drives clarity and control.
It walks you through a simple mindset shift: your numbers aren’t a report card, they’re the story of your business. From there, it gives you practical steps to understand that story and start using it to make better decisions. The goal isn’t perfection, it’s progress, starting with a few key actions that create momentum.
You don’t need a complete overhaul, you need a starting point. This book gives you that starting point and a clear path forward. Pick three things, begin tracking them, and build from there, that’s how control starts. If you’ve been avoiding your numbers, this is the simplest way to change that. Sometimes progress begins with one decision, and one conversation.
You know that little voice in the back of your head? It drives commentary on about 70,000
thoughts per day, which turn into about 7,000 spoken words each day. These words (spoken or unspoken) have the power to excite, inspire, and create action; they can also make you feel helpless, angry, and stuck. When you gain control of the language your brain uses, you change the story you’re telling yourself, transform your reality, and build the life you desire.
Author Andy Weins is a serial entrepreneur, Army Veteran, and an active member of the
United States Army Reserve with over 19 years of service. In the Army, Andy learned that
psychological and emotional fitness are as important as physical fitness. It takes work
to get a body in shape, and the same is true for the mind. Andy leverages principles the
Army teaches service members to become more resilient on and off the battlefield, to
teach readers how to understand their emotions and regulate their responses—especially in challenging situations.
Words Fucking Matter will reshape the way you think about yourself, others, and the world
around you. You’ll learn words and phrases to eliminate from your vocabulary immediately,
enabling your brain to shift into a place of empowerment. You’ll also learn strategies for
handling conflicts, driving influence, and communicating with purpose. When you control your
language, you control your destiny.
Strap yourself in for a slap-in-the-face reality check to challenge your inner voice.
